Factors Affecting the Decision of Tourists Visiting the Tourism Object Laguna Beach, Kaur Regency
DOI:
https://doi.org/10.53697/emba.v1i2.302Keywords:
Convenience, Service Quality, Price, Visit DecisionAbstract
The purpose of this study was to determine factors such as comfort, service quality and price influencing the decision of tourists to visit the Laguna Beach tourist attraction, Kaur Regency. The sample from this study was taken 50 people on Saturday and Sunday, so the number of samples in this study were 100 tourists who visited the Laguna Beach Tourism Object, Kaur Regency. Data collection using a questionnaire. In proving and analyzing the data used validity, reliability, multiple linear regression test and f test and t test. The regression results show that there is a positive influence between comfort, service quality and price on the decision to visit the Laguna Beach tourist attraction, Kaur Regency because the regression direction has a positive direction, namely Y = 16,288 + 0,252X1 + 0,317X2 + 0,244X3 + e. Comfort has a significant effect on the decision to visit the Laguna Beach tourist attraction, Kaur Regency, because the significant value of 0.000 is smaller than 0.05. This means that the better the comfort at the Laguna Beach tourist attraction, Kaur Regency, the decision to visit tourists will also increase. Service quality has a significant effect on customer satisfaction at the Laguna Beach tourist attraction, Kaur Regency, because the significant value of 0.005 is smaller than 0.05. This means that the better the quality of service at the Laguna Beach tourist attraction, Kaur Regency, the better the decision to visit tourists. Price has a significant influence on the decision to visit the Laguna Beach tourist attraction, Kaur Regency because the significant value of 0.000 is smaller than 0.05. This illustrates that as the price increases, the decision to visit tourists will increase. Convenience, service quality and price jointly have a significant effect on the decision to visit the Laguna Beach tourist attraction, Kaur Regency, thus the initial hypothesis proposed is proven (Ha accepted). The coefficient of determination of R square is 0.374. This means that comfort, service quality and price affect the decision to visit by 37.4% while the rest (100-37.4% = 62.6%) is influenced by other causal factors not examined in this study.
References
Arikunto, S. 2015. Prosedur Penelitian : Suatu Pendekatan Praktik. (Edisi Revisi). Jakarta : Rineka Cipta
Bogor: IPB Pres.
Fitroh Syakir Kamil Ainul, 2017. Pengaruh Atraksi Wisata dan Motivasi Wisata Terhadap Keputusan Berkunjung ke Wisata Alam Kawah Ijen. Jurnal Administrasi Bisnis (JAB)|Vol. 42 No.2
Ghozali, Imam. 2013. Aplikasi Analisis Multivariate dengan Program IBM SPSS 21 Update PLS Regresi. Semarang: Badan Penerbit Universitas Diponegoro
Hasan. Ali, 2014. Marketing. Cetakan Pertama. Media Pressdindo: Yogyakarta
Indriyo. Gitosudarmo. 2015. Manajemen Pemasaran. edisi pertama. Cetakan keempat. Yogyakarta : BPFE
Irawan, J., & Susena, K. C. (2020). THE RELATIONSHIP OF PRODUCT COMPLETENESS AND PRICE WITH PURCHASE DECISION ON MANNA'S NEW HOPE SHOP SOUTH BENGKULU. JURNAL EMAK, 1(3), 91-99.
Kolcaba, K. 2013. Comfort theory and its application to pediactric nursing. Jakarta: Erlangga
Kotler, Philip and Kevin Lane Keller, 2012. Manajemen Pemasaran, Edisi 13 Jilid 1 dan 2, Alih Bahasa : Bob Sabran, Erlangga, Jakarta
Kotler, Philip. 2014. Manajemen Pemasaran. edisi Millenium. terjemahan Hendra Teguh. dan Ronny A. Rusli. Jakarta: Prenhallindo
Kroemer & Grandjean. 2012. Fitting the Task to the Human, 5th edition, Geneva.
Lupiyoadi, Rambat. 2016. Manajemen Pemasaran Jasa. Jakarta: Selemba Empat
Priyamto, 2016. Pengaruh Produk Wisata, Destination Image dan Word Of Mouth Terhadap Keputusan Berkunjung. Jurnal Administrasi Bisnis Universitas Diponegoro
Setiadi. 2019. Konsep dan praktek penulisan riset (Ed.2). Yogyakarta: Graha Ilmu Simamora, Bilson. 2016. Panduan Riset Dan Perilaku Konsumen. Jakarta: PT Gramedia Pustaka Utama
Soegito, A. T. 2017. Pergeseran Paradigmatik Manajemen Pendidikan. FIS UNNES: Semarang
Stanton, William J. 2015. Prinsip Pemasaran.. Cetakan Ketujuh. Jakarta: Erlangga.
Sugiyono. 2013. Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Sumarwan, Ujang. 2014. Pemasaran Strategik (Prespektif Value-Based Marketing & Pebgukurab Kinerja). Bogor: IPB Pres.
Sunarto. 2013. Pengantar Manajemen Pemasaran. Cet. 1. Yogyakarta : Ust Press.
Sunyoto. Danang. 2012. ”Konsep Dasar Riset Pemasaran Dan Prilaku Konsumen”. Cetakan Ke empat.
Andi. Yogyakarta. Susena, K. C., Irwanto, T., & Priandi, E. (2019). Faktor‐Faktor Yang Mempengaruhi Keputusan Nasabah Dalam Memilih Pembiayaan Griya Ib Hasanah Di PT. Bank Bni Syariah Kantor Cabang Bengkulu. EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis, 7(2).
Swastha, Basu dan Handoko. Hani. T., 2013, Manajemen Pemasaran, Analisa Perilaku Konsumen, edisi pertama, cetakan keempat, Penerbit : BPFE, Yogyakarta
Tjiptono, Fandy. 2015. Manajemen Pelayanan Jasa, Penerbit Andi, Yogyakarta
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2021 Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.