Hasriani et al. 2025. The Effect of Benefits and Ease of Mobile Banking in Building Customer Loyalty Among BRImo Users in Palakka Village, Kahu District, Bone Regency. Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review. 5, 1 (May 2025), 13. DOI:https://doi.org/10.53697/emba.v5i1.2430.