SEPTIANI, Silvia; ARINI , Eti. The Influence Of Brand Awareness, Content Marketing, And Product Innovation On Purchase Decisions For Mixue Ice Cream Products In The West Circle Of Bengkulu City. Journal of Indonesian Management, [S. l.], v. 4, n. 1, p. 9– 20, 2024. DOI: 10.53697/jim.v4i1.1626. Disponível em: https://penerbitadm.pubmedia.id/index.php/JIM/article/view/1626. Acesso em: 27 apr. 2025.