RAHMAWATI, Mustika; FINTHARIASARI, Meilaty. The Effect of Brand Equity toward Purchasing Decision of HP Laptop in Bengkulu City. Journal of Indonesian Management, [S. l.], v. 1, n. 3, p. 341–346, 2021. DOI: 10.53697/jim.v1i3.212. Disponível em: https://penerbitadm.pubmedia.id/index.php/JIM/article/view/212. Acesso em: 27 apr. 2025.