AFIF, Fachri; ABROR; VIDYARINI DWITA; YUNIA WARDI. A Systematic Literature Review on Competitive Advantage, Market-Based Resources, and The Development Of A General Theory Of Marketing. Journal of Indonesian Management, [S. l.], v. 6, n. 1, p. 1–20, 2026. DOI: 10.53697/jim.v6i1.4197. Disponível em: https://penerbitadm.pubmedia.id/index.php/JIM/article/view/4197. Acesso em: 23 jun. 2026.