Afitri, P. S., Gayatri, I. A. M. E. M. . and Ariska , Y. I. . (2021) “The Influence of Digital Marketing and Product Variety on Consumer Buying Interest in Online Shop Moy Stuff Bengkulu City”, Journal of Indonesian Management, 1(4), pp. 455– 460. doi: 10.53697/jim.v1i4.313.