Putri, Indi Desti Dwi, et al. “The Effect of Discounts, Promotions, and Purchase Intention, on Cosmetic Purchasing Decisions at the Equatorial Store, Bengkulu City ”. Journal of Indonesian Management, vol. 3, no. 4, Dec. 2023, pp. 753–756, doi:10.53697/jim.v3i4.1546.