Septiani, Silvia, and Eti Arini. “The Influence Of Brand Awareness, Content Marketing, And Product Innovation On Purchase Decisions For Mixue Ice Cream Products In The West Circle Of Bengkulu City”. Journal of Indonesian Management 4, no. 1 (March 25, 2024): 9– 20. Accessed April 27, 2025. https://penerbitadm.pubmedia.id/index.php/JIM/article/view/1626.