Septiani S, Arini E. The Influence Of Brand Awareness, Content Marketing, And Product Innovation On Purchase Decisions For Mixue Ice Cream Products In The West Circle Of Bengkulu City. j.management [Internet]. 2024 Mar. 25 [cited 2025 Apr. 27];4(1):9– 20. Available from: https://penerbitadm.pubmedia.id/index.php/JIM/article/view/1626