Operational Customer Relationship Management (Crm) Application To Improve Customer Satisfaction Web-Based Customer Satisfaction

Authors

  • Diki Robianto Universitas Dehasen Bengkulu
  • Indra Kanedi Universitas Dehasen Bengkulu
  • Ricky Zulfiandry Universitas Dehasen Bengkulu

DOI:

https://doi.org/10.53697/jkomitek.v4i1.1777

Keywords:

CRM, PHP, MySql

Abstract

The development of science in the field of computer technology and information is currently experiencing very rapid progress. Computers are a set of technologies that greatly help human work, Customer needs need to be clearly identified, as part of product development. Customer Relationship Management (CRM) is a marketing strategy that builds a close relationship between the company and its customers. Before developing a system, firstly, the writer analyzes the current system. As for now there is no Operational Customer Relationship Management (CRM) Application system to Increase Web-Based Customer Satisfaction about customer satisfaction. From the results of making the system design Operational Customer Relationship Management (CRM) Application Design to Increase Web-Based Customer Satisfaction, the following conclusions are obtained: development of the system Design of Operational Customer Relationship Management (CRM) Applications to Increase Web-Based Customer Satisfaction is used as an SPK tool. Then, the information system Designing Operational Customer Relationship Management (CRM) Applications to Increase Web-Based Customer Satisfaction is one of the right and fast information.

References

Baharudin, M.Dan Zuhro. (2020). Implementasi Customer Relation Management (CRM) pada Sistem Reservasi Hotel berbasisi Website dan Desktop. Bandung: Universitas Kristen Maranatha. Vol. 6, No. 2,:113-126.

Handoko, 2018. Konsep Jaringan Komputer dan Pengembangan. Salemba.

Hanif Al Fatta. 2020. Analisis dan Perancangan Sistem Informasi. Andi. Yogyakarta. Jogiyanto HM., MBA., Akt., Ph.D. 2005. Analisis & DESAIN pendekatan tersruktur teori dan praktek aplikasi bisnis. ANDI. Yogyakarta.

Indrasari, 2019. Pengetahuan Dasar Ilmu Komputer. Rama Widya. Bandung.

Irawan 2020. Windows Server 2003. Enterprise Edition, Andi Offset, Yogjakarta. Bahrudin, 2016. Instalasi dan konfigurasi jaringan Komputer. Informatika.

Kotler, Phillip dan Kevin Lane Keller.(2018). Manajemen Pemasaran edisi 12 Jilid 1& 2.Jakarta: PT. Indeks.

Indrasari (2019 : 1 ) Perancangan Sistem Informasi dan Aplikasinya Gava Media, Yogyakarta

Tjiptono, 2019, Trik dan Solusi Jitu Pemrograman PHP, PT. Elex Media Komputindo, Jakarta

Supono, Putratama, 2018. Panduan Praktis Keselamatan & Kesehatan Kerja untuk Industri. Yogyakarta: Pustaka Baru Press.

Risnandar, 2018. Rekayasa perangkat Lunak. Graha Ilmu.Yogyakarta.

Subagia.2018. Pemrograman Basis Data Berbasis Web Menggunakan PHP & MySQL. Graha Ilmu. Yogyakarta

Wibawanto, 2020. Membangun Citra Perusahaan. Jakarta: Damar Mulia Pustaka

Tjiptono, 2020 Sistem Informasi Manajemen. Andi Offset. Jogjakarta. Wahidin,

Yahya W, Y. (2020). Penerapan CRM (Customer Relationship Management) Pada Perusahaan Dagang. Jurnal Penjualan Motor, 1(Bisnis Intelejen), 1–14.

Ataseven, C. (2017). Assessment of supply chain integration and performance relationships: A meta-analytic investigation of the literature. International Journal of Production Economics, 185, 252–265. https://doi.org/10.1016/j.ijpe.2017.01.007

Danese, P. (2018). A Systematic Literature Review on Recent Lean Research: State-of-the-art and Future Directions. International Journal of Management Reviews, 20(2), 579–605. https://doi.org/10.1111/ijmr.12156

Garza-Reyes, J. A. (2018). The effect of lean methods and tools on the environmental performance of manufacturing organisations. International Journal of Production Economics, 200, 170–180. https://doi.org/10.1016/j.ijpe.2018.03.030

Mani, V. (2020). Supply chain social sustainability in small and medium manufacturing enterprises and firms’ performance: Empirical evidence from an emerging Asian economy. International Journal of Production Economics, 227. https://doi.org/10.1016/j.ijpe.2020.107656

Munir, M. (2020). Supply chain risk management and operational performance: The enabling role of supply chain integration. International Journal of Production Economics, 227. https://doi.org/10.1016/j.ijpe.2020.107667

Neutzling, D. M. (2018). Linking sustainability-oriented innovation to supply chain relationship integration. Journal of Cleaner Production, 172, 3448–3458. https://doi.org/10.1016/j.jclepro.2017.11.091

Prajogo, D. (2016). Supply chain processes: Linking supply logistics integration, supply performance, lean processes and competitive performance. International Journal of Operations and Production Management, 36(2), 220–238. https://doi.org/10.1108/IJOPM-03-2014-0129

Downloads

Published

2024-08-01

How to Cite

Robianto, D., Kanedi , I., & Zulfiandry, R. (2024). Operational Customer Relationship Management (Crm) Application To Improve Customer Satisfaction Web-Based Customer Satisfaction. Jurnal Komputer, Informasi Dan Teknologi, 4(1). https://doi.org/10.53697/jkomitek.v4i1.1777

Issue

Section

Articles

Most read articles by the same author(s)

Similar Articles

1 2 3 4 > >> 

You may also start an advanced similarity search for this article.