Analysis of Internal and External Environment towards Competitive Advantage and Performance of SMEs Klambir V

Hasrul Azwar Hasibuan; Nashrudin Setiawan; Virlanda Ashara

doi:10.53697/emak.v5i4.2132

Authors

Hasrul Azwar Hasibuan Universitas Pembangunan Panca Budi
Nashrudin Setiawan Universitas Pembangunan Panca Budi
Virlanda Ashara Universitas Pembangunan Panca Budi

DOI:

https://doi.org/10.53697/emak.v5i4.2132

Keywords:

Internal Environment, External Environment, Competitive Advantage, SME Performance

Abstract

This study aims to investigate how the use of digital technologies, including e-commerce and social media, can play an important role in enhancing the influence of business strategy on the performance of Micro, Small and Medium Enterprises (MSMEs). This study will evaluate whether digital technology acts as an intermediary that facilitates the positive impact of business strategy on MSME performance in Klambir V Kecamtan Hamparan Perak. This research uses a quantitative approach with an explanatory research design, observation and questionnaire methods, with purposive sampling of food and culinary products located around Klambir V District. The analytical tool used is Multiple Regression. Population and sample of SMEs as many as 55 SMEs.

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