Memperkuat Solidaritas Melalui Pemasaran Digital di Pengajian Ibu-Ibu Masjid Babussalam, Kubu Raya, Kalimantan Barat

Syahbudi; Ria Safaria; Almiyah Damayanti; Shufi At-Tazkia; Ahmad Arif Ramadhan; Adi

doi:10.53697/emak.v7i1.3408

Authors

Syahbudi Institut Agama Islam Negeri Pontianak
Ria Safaria Institut Agama Islam Negeri Pontianak
Almiyah Damayanti Institut Agama Islam Negeri Pontianak
Shufi At-Tazkia Institut Agama Islam Negeri Pontianak
Ahmad Arif Ramadhan Institut Agama Islam Negeri Pontianak
Adi Institut Agama Islam Negeri Pontianak

DOI:

https://doi.org/10.53697/emak.v7i1.3408

Keywords:

Solidarity, Digital Marketing, CBR Model, Women Empowerment, Micro-Business

Abstract

This research aims to strengthen solidarity through digital marketing among women's Islamic study groups at Babussalam Mosque, Kubu Raya, West Kalimantan. The study employs a Community Based Research (CBR) model involving 26 active members who operate micro-businesses. Data collection methods included community assessment, participatory planning, and collaborative evaluation. The research results demonstrate that digital marketing training significantly enhanced members' capabilities in utilizing social media platforms (Lynk.id, TikTok, Shopee, Facebook, Instagram) for product promotion. Furthermore, economic solidarity was strengthened through collaborative promotion strategies, mutual support networks, and shared marketing activities. The impact includes expanded consumer reach, increased sales orders, and enhanced self-confidence among members in marketing their products. This study concludes that the CBR model effectively bridges academic knowledge with community needs, transforming religious study groups into spaces for women's economic empowerment through digital technology adoption.

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