SOBARIAH, Iis Aisyah; PAUZY , Depy Muhamad; ARIF, Arif. The Effect Brand Awareness And Brand Equity On The Buying Decisions (Survey on consumers of Honda Beat Tasikmalaya City). Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan, [S. l.], v. 4, n. 4, p. 1187 – 1194, 2023. DOI: 10.53697/emak.v4i4.1447. Disponível em: https://penerbitadm.pubmedia.id/index.php/jurnalemak/article/view/1447. Acesso em: 27 apr. 2025.