Marketing Strategy of Salted Fish Traders during the Covid-19 Pandemic (Case Study of Malabro Village, Kecamatan Teluk Segara, Kota Bengkulu)

Sili Maryani; Oka  Media; Engga Junia  Lesri; Miti  Yarmunida; Andi  Harpepen

doi:10.53697/jim.v1i3.194

Authors

Sili Maryani Prodi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Institut Agama Islam Negeri Bengkulu
Oka Media Prodi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Institut Agama Islam Negeri Bengkulu
Engga Junia Lesri Prodi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Institut Agama Islam Negeri Bengkulu
Miti Yarmunida Prodi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Institut Agama Islam Negeri Bengkulu
Andi Harpepen Prodi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Institut Agama Islam Negeri Bengkulu

DOI:

https://doi.org/10.53697/jim.v1i3.194

Keywords:

Covid-19 Pandemic, Trader Strategy, Salted Fish

Abstract

The Corona virus outbreak has an impact on the economy causing an economic crisis in the world. This study aims to determine the impact of the Covid-19 pandemic on the economy of salted fish traders and find out how the marketing strategy is to keep selling salted fish traders during the COVID-19 pandemic. This research uses qualitative research. The marketing strategy carried out by salted fish traders during the current covid-19 pandemic is to promote using social media such as: Facebook, WhatsApp and cell phones. In addition, other strategies carried out by salted fish traders are improving product quality and serving consumers well/friendly, maintaining communication (silahturahmi) to consumers and always maintaining cleanliness.