Vol. 4 No. 1 (2024): March

View Vol. 4 No. 1 (2024): March
DOI: https://doi.org/10.53697/jim.v4i1
Published: 2024-03-26

Full Issue

Articles

  • The Influence of Product Innovation and E-Commerce on Competitive Advantage (Survey on Consumers of Compass Shoe Products)

    Yusuf Muharam,  Universitas Perjuangan,  Indonesia
    Arga Sutrina,  Universitas Perjuangan,  Indonesia
    Ari Arisman,  Universitas Perjuangan,  Indonesia
    1–8
      Abstract views 13 times |   PDF downloads 4 times |   PDF Similarity Check downloads 4 times |
    DOI: https://doi.org/10.53697/jim.v4i1.1543

  • The Influence Of Brand Awareness, Content Marketing, And Product Innovation On Purchase Decisions For Mixue Ice Cream Products In The West Circle Of Bengkulu City

    Silvia Septiani,  Universitas Muhammadiyah Bengkulu,  Indonesia
    Eti Arini ,  Universitas Muhammadiyah Bengkulu ,  Indonesia
    9– 20
      Abstract views 46 times |   PDF downloads 4 times |   PDF Similarity Check downloads 4 times |
    DOI: https://doi.org/10.53697/jim.v4i1.1626

  • The Effect Of Self-Actualization Needs And Workload On Employee Work Performance At The Bengkulu City Industry And Trade Office

    Tamara Damayanti,  Universitas Muhammadiyah Bengkulu,  Indonesia
    Sri Ekowati ,  Universitas Muhammadiyah Bengkulu ,  Indonesia
    21 –32
      Abstract views 10 times |   PDF downloads 4 times |   PDF Similarity Check downloads 4 times |
    DOI: https://doi.org/10.53697/jim.v4i1.1632

  • The Influence Electronic Word Of Mouth And Product Diversity On Online Purchase Decisions Through The Shopee Application

    Andi Chandra,  Universitas Muhammadiyah Bengkulu,  Indonesia
    Taufik Bustami ,  Universitas Muhammadiyah Bengkulu ,  Indonesia
    33–42
      Abstract views 20 times |   PDF downloads 4 times |   PDF Similarity Check downloads 4 times |
    DOI: https://doi.org/10.53697/jim.v4i1.1620

  • Increasing Consumer Buying Interest In B2c Marketplace: Use Of Paid Promote And Live Streaming Seo Techniques

    Lena Nofrianti,  Universitas Muhammadiyah Bengkulu,  Indonesia
    Andi Azhar ,  Universitas Muhammadiyah Bengkulu ,  Indonesia
    43–58
      Abstract views 12 times |   PDF downloads 4 times |   PDF Similarity Check downloads 4 times |
    DOI: https://doi.org/10.53697/jim.v4i1.1627

  • The Influence of Product Quality and Price on Miyako Product Purchasing Decisions (Case Study in Hermon Store Bengkulu)

    Ario Syahdeli,  Universitas Muhamadiyah Bengkulu,  Indonesia
    Mardhiyah Dwi Ilhami,  Universitas Muhamadiyah Bengkulu,  Indonesia
    59– 66
      Abstract views 10 times |   PDF downloads 4 times |   PDF Similarity Check downloads 4 times |
    DOI: https://doi.org/10.53697/jim.v4i1.1621

  • The Influence Of Compensation And Organizational Culture On Organizational Citizenship Behavior In Pengadilan Tinggi Agama Bengkulu

    Putri Handayani,  Universitas Muhammadiyah Bengkulu,  Indonesia
    Sri Ekowati ,  Universitas Muhammadiyah Bengkulu ,  Indonesia
    67–74
      Abstract views 7 times |   PDF downloads 4 times |   PDF Similarity Check downloads 4 times |
    DOI: https://doi.org/10.53697/jim.v4i1.1633

  • The Influence Of Store Atmosphere, Brand Image And Service Quality On Coffee Purchasing Decisions (Case Study At Konnichiwa Shop, Bengkulu City)

    Agung Sutiyo Wibowo,  Universitas Muhamadiyah Bengkulu,  Indonesia
    Khairul Bahrun,  Universitas Muhamadiyah Bengkulu,  Indonesia
    75–84
      Abstract views 14 times |   PDF downloads 4 times |   PDF Similarity Check downloads 4 times |
    DOI: https://doi.org/10.53697/jim.v4i1.1622

  • The Effect of Discounts, Free Shipping, Online Customer Reviews on Purchasing Decisions at the Shopee Marketplace (Case Study on Students of Universitas Muhammadiyah Bengkulu)

    Resa Yestasari,  Universitas Muhamadiyah Bengkulu,  Indonesia
    Mimi Kurnia Nengsih,  Universitas Muhamadiyah Bengkulu,  Indonesia
    85–98
      Abstract views 62 times |   PDF downloads 4 times |   PDF Similarity Check downloads 4 times |
    DOI: https://doi.org/10.53697/jim.v4i1.1629

  • The Effect Of Brand Import, Fashion Lifestyle Thriff Shop To Buying Interest (Case Study Of Universitas Muhammadiyah Bengkulu Students)

    Wanda Setiawan,  Universitas Muhamadiyah Bengkulu,  Indonesia
    Mimi Kurnia Nengsih ,  Universitas Muhamadiyah Bengkulu,  Indonesia
    99–108
      Abstract views 20 times |   PDF downloads 4 times |   PDF Similarity Check downloads 4 times |
    DOI: https://doi.org/10.53697/jim.v4i1.1631

  • The Effect of Influence Job Environment, Job Characteristic, and Job Insecurity OF Burnout On Employee PT. Sandabi Indah Lestari.

    Nefrielza Angela Putri,  Universitas Muhamadiyah Bengkulu,  Indonesia
    Tezar Arianto,  Universitas Muhamadiyah Bengkulu,  Indonesia
    109 –120
      Abstract views 12 times |   PDF downloads 4 times |   PDF Similarity Check downloads 4 times |
    DOI: https://doi.org/10.53697/jim.v4i1.1623

  • The Influence Of Leadership Style, Work Discipline, And Work Motivation On The Work Morale Of Iia Curup Prison Employees

    Jalil Majid,  Universitas Muhammadiyah Bengkulu,  Indonesia
    Ratnawili ,  Universitas Muhammadiyah Bengkulu ,  Indonesia
    121–126
      Abstract views 7 times |   PDF downloads 4 times |   PDF Similarity Check downloads 4 times |
    DOI: https://doi.org/10.53697/jim.v4i1.1624

  • The Influence Of Human Resource Quality, Professionalism And Career Development On Employee Performance In The Personnel And Human Resources Development Agency Of Bengkulu City

    Marlia Prameswari,  Universitas Muhammadiyah Bengkulu,  Indonesia
    Ratnawili Ratnawili,  Universitas Muhammadiyah Bengkulu ,  Indonesia
    127–132
      Abstract views 14 times |   PDF downloads 4 times |   PDF Similarity Check downloads 4 times |
    DOI: https://doi.org/10.53697/jim.v4i1.1625

  • The Influence Of Work Culture And Organizational Climate On The Performance Of Employees Of Perumda Tirta Hidayah Bengkulu City

    Muhammad Rizki Pratama Ritonga,  Universitas Muhamadiyah Bengkulu,  Indonesia
    Ratnawili Ratnawili ,  Universitas Muhamadiyah Bengkulu,  Indonesia
    133–142
      Abstract views 14 times |   PDF downloads 4 times |   PDF Similarity Check downloads 4 times |
    DOI: https://doi.org/10.53697/jim.v4i1.1630