The Influence of Product Quality and Price Discount on Purchasing Decisions (A Survey on consumers at Wendy’s Transmart in the city Tasikmalaya)

Gilang Syefa Lugina; Depy Muhamad  Pauzy; Kusuma Agdhi  Rahwana

doi:10.53697/jim.v2i3.913

The Influence of Product Quality and Price Discount on Purchasing Decisions (A Survey on consumers at Wendy’s Transmart in the city Tasikmalaya)

Authors

Gilang Syefa Lugina Study Program of Management, Faculty of Economic & Business, Universitas Perjuangan, Tasikmalaya
Depy Muhamad Pauzy Study Program of Management, Faculty of Economic & Business, Universitas Perjuangan, Tasikmalaya
Kusuma Agdhi Rahwana Study Program of Management, Faculty of Economic & Business, Universitas Perjuangan, Tasikmalaya

DOI:

https://doi.org/10.53697/jim.v2i3.913

Keywords:

Community Satisfaction Index,, Land and Building Tax

Abstract

This study aims to determine the effect of product quality and price discounts on purchasing decisions (Survey of consumers at Wendy's Transmart Tasikmalaya). This study uses a survey method. The type of data used is primary data and secondary data, with a research sample of 100 respondents from consumers and using the accidental sampling method. The analytical tool used in SPSS version 25. Data collection techniques used interviews, questionnaires and documentation studies. The results showed that product quality and price discounts simultaneously had a significant effect on purchasing decisions. Product quality partially has a significant effect on purchasing decisions. Discounts partially have a significant effect on Purchase Decisions.

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Published

2022-09-08

How to Cite

Lugina, G. S., Pauzy, D. M. ., & Rahwana, K. A. . (2022). The Influence of Product Quality and Price Discount on Purchasing Decisions (A Survey on consumers at Wendy’s Transmart in the city Tasikmalaya). Journal of Indonesian Management, 2(3), 623 –632. https://doi.org/10.53697/jim.v2i3.913