Purchasing Decision Analysis Is Reviewed From Lifestyle, Price Perception And Product Quality

Rima Melati; Rita Tri  Yusnita; Kusuma Agdhi  Rahwana

doi:10.53697/jim.v2i3.947

Authors

Rima Melati Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis Universitas Perjuangan Tasikmalaya
Rita Tri Yusnita Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Perjuangan Tasikmalaya
Kusuma Agdhi Rahwana Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Perjuangan Tasikmalaya

DOI:

https://doi.org/10.53697/jim.v2i3.947

Keywords:

Product Quality, Promotion of Purchasing Decisions

Abstract

This study aims to find out the simultaneous and partial influence of Purchasing Decision analysis reviewed from lifestyle, Price Perception and Quality of Xiaomi Mobile Purchase Products in the city of Tasikmalya. The research methods used in this research are descriptive methods of analysis with a survey approach. The population studied was 100 respondents. The data collected is secondary and primary data. The data analysis in this study used Multiple Regression Analysis using SPSS software version 26. The results showed that Lifestyle, Price Perception and Product Quality simultaneously affected xiaomi mobile phone purchase decisions in the city of Tasikmalya. Lifestyle partially affects xiaomi mobile phone purchase decisions in the city of Tasikmalya. Price perception partially affects the decision to purchase xiaomi mobile phones in the city of Tasikmalya. Product quality partially affects the decision to purchase Xiaomi mobile phones in the city of Tasikmalya