Influence Of Product Quality And Price On Customer Satisfaction At Sinar Oli Manna Shop, Selatan Bengkulu Regency (Case Study of Dunlop and Forceum Tires Customers)

Abstract

This research aim to to know: influence of[is quality of product to satisfaction of [cutomer/ client] of merk car tire of Dunlop and tire of forceum [in] [Light/Ray] shop of Oli Paradise Fruit Sub-Province of Bengkulu South. Method which [is] used in this research use method of deskriftif qualitative. Sampel in this research [is] [cutomer/ client] of tire [in] [Light/Ray] shop of Oli Paradise fruit of Bengkulu South counted 150 people during October month;moon 2020. Pursuant to result of Test-Drive of kuesioner consist of validity test with SPSS 22 and test of reliabilitas by using method of Cronbach'S Alpha. Technique analyse [at] this research use descriptive analysis method and doubled linear regression analysis. Result of research indicate that: Result of doubled Analysis linear regression [at] merk tire of forceum [is] Y = 39,206+ (- 0,005 X1 )+ 0,42 X2 + 4,713, coefficient value of determinasi of R square equal to this 0,05 matter explain that by partial the quality of product have influence which [is] signifikan to satisfaction of [cutomer/ client] [in] Shop [Light/Ray] of Oli Paradise fruit of Bengkulu South. While result of linear regression test [at] merk tire of dunlop Y = 24,831+ ( 0,013 X1)+ 0,452 X2 + 3,786, with coefficient value of R2 equal to 0,50. This matter depict that quality of price and product to satisfaction of [cutomer/ client] very is having an effect on [of] signifikan [at] [Light/Ray] shop of Oli Paradise fruit of Bengkulu south. Inferential that quality of price and product [at] merk tire of dunlop very to be compared to having an effect