The Influence of Product Completeness and Prices on Purchasing Decisions at Khiara Electronic Shop of West Seluma Sub-District

Abstract

The purpose of this study is to determine the influence of product completeness and price on purchasing decisions at Khiara Electronics Shop, West Seluma Sub-District. The sample in this study were 120 customers who made purchases at Khiara Electronics Shop, West Seluma Sub-District. The data collection used is a questionnaire and the method of analysis used is multiple linear regression, test of determination and hypothesis testing. The results of the regression analysis showed that Y = 9.338+ 0.308X1+ 0.477 X2+ e, this illustrates a positive direction of regression, meaning that there is a positive influence between X1 (product completeness) and X2 (price) on purchasing decisions (Y). Product completeness has a significant influence on purchasing decisions at Khiara Electronics Shop, West Seluma Sub-District. This is evidenced by a significant value of 0.000 is less than 0.05. Price has a significant influence on purchasing decisions at Khiara Electronics Shop, West Seluma Sub-District, this is evidenced by a significant value of 0.000 is less than 0.05. Product completeness and price simultaneously have a significant influence on purchasing decisions at Khiara Electronics Shop, West Seluma Sub-District, this is evidenced by a significant value of 0.000 is less than 0.05.