Vol. 4 No. 1 (2024): March

View Vol. 4 No. 1 (2024): March
DOI: https://doi.org/10.53697/jim.v4i1
Published: 2024-03-31

Full Issue

Articles

  • The Influence of Product Innovation and E-Commerce on Competitive Advantage (Survey on Consumers of Compass Shoe Products)

    Yusuf Muharam, Arga Sutrina, Ari Arisman
    1–8

  • The Influence Of Brand Awareness, Content Marketing, And Product Innovation On Purchase Decisions For Mixue Ice Cream Products In The West Circle Of Bengkulu City

    Silvia Septiani, Eti Arini
    9– 20

  • The Effect Of Self-Actualization Needs And Workload On Employee Work Performance At The Bengkulu City Industry And Trade Office

    Tamara Damayanti, Sri Ekowati
    21 –32

  • The Influence Electronic Word Of Mouth And Product Diversity On Online Purchase Decisions Through The Shopee Application

    Andi Chandra, Taufik Bustami
    33–42

  • Increasing Consumer Buying Interest In B2c Marketplace: Use Of Paid Promote And Live Streaming Seo Techniques

    Lena Nofrianti, Andi Azhar
    43–58

  • The Influence of Product Quality and Price on Miyako Product Purchasing Decisions (Case Study in Hermon Store Bengkulu)

    Ario Syahdeli, Mardhiyah Dwi Ilhami
    59– 66

  • The Influence Of Compensation And Organizational Culture On Organizational Citizenship Behavior In Pengadilan Tinggi Agama Bengkulu

    Putri Handayani, Sri Ekowati
    67–74

  • The Influence Of Store Atmosphere, Brand Image And Service Quality On Coffee Purchasing Decisions (Case Study At Konnichiwa Shop, Bengkulu City)

    Agung Sutiyo Wibowo, Khairul Bahrun
    75–84

  • The Effect of Discounts, Free Shipping, Online Customer Reviews on Purchasing Decisions at the Shopee Marketplace (Case Study on Students of Universitas Muhammadiyah Bengkulu)

    Resa Yestasari, Mimi Kurnia Nengsih
    85–98

  • The Effect Of Brand Import, Fashion Lifestyle Thriff Shop To Buying Interest (Case Study Of Universitas Muhammadiyah Bengkulu Students)

    Wanda Setiawan, Mimi Kurnia Nengsih
    99–108