Influence Of Product Quality And Price Perception On Purchase Decision (Survey of Diva Furniture di Cibeureum, Tasikmalaya)

Selly Devi; Depy Muhamad  Fauzy; Suci Putri Lestari

doi:10.53697/jim.v2i3.911

Influence Of Product Quality And Price Perception On Purchase Decision (Survey of Diva Furniture di Cibeureum, Tasikmalaya)

Authors

Selly Devi Manajemen Fakultas Ekonomi dan Bisnis Universitas Perjuangan Tasikmalaya
Depy Muhamad Fauzy Universitas Perjuangan, Tasikmalaya
Suci Putri Lestari Manajemen Fakultas Ekonomi dan Bisnis Universitas Perjuangan Tasikmalaya

DOI:

https://doi.org/10.53697/jim.v2i3.911

Keywords:

Product quality, price perception, Purchase decision

Abstract

This study aims to determine the effect of product quality and price perceptions on consumer purchasing decisions for Diva Furniture, Cibeureum, Tasikmalaya City. The method used is accidental sampling with a sample of 100 respondents. The analytical tool used in this research is path analysis. The results of this study indicate that product quality has a significant effect on consumer purchasing decisions for Diva Furniture, Cibeureum, Tasikmalaya City. Price perception has a significant effect on consumer decisions of Diva Furniture cibeureum tasikmalaya city. Product quality has a significant effect on purchasing decisions through consumer price perceptions of Diva Furniture, Cibeureum, Tasikmalaya.

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Published

2022-09-08

How to Cite

Devi, S., Fauzy, D. M. ., & Lestari, S. P. (2022). Influence Of Product Quality And Price Perception On Purchase Decision (Survey of Diva Furniture di Cibeureum, Tasikmalaya). Journal of Indonesian Management, 2(3), 639–646. https://doi.org/10.53697/jim.v2i3.911