The Effect Of Quality Of Service And Prices On Consumer Satisfaction At Klontongan Iyos Kawalu Shop, Tasikmalaya City

Jajang Hermawan; Depy Muhamad  Pauzy; Suci Putri  Lestari

doi:10.53697/jim.v2i3.939

The Effect Of Quality Of Service And Prices On Consumer Satisfaction At Klontongan Iyos Kawalu Shop, Tasikmalaya City

Authors

Jajang Hermawan Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis Universitas Perjuangan Tasikmalaya
Depy Muhamad Pauzy Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Perjuangan Tasikmalaya
Suci Putri Lestari Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Perjuangan Tasikmalaya

DOI:

https://doi.org/10.53697/jim.v2i3.939

Keywords:

Community Satisfaction Index, Land and Building Tax

Abstract

The purpose of this study was to determine the effect of service quality and price simultaneously or partially on consumer satisfaction at the Klontongan Iyos Kawalu Tasikmalaya store. The research method used is a quantitative method with a survey approach. The sample in this study amounted to 100 respondents. Data collection was done by using a questionnaire. The results of this study show that simultaneously service quality and price have a significant effect on customer satisfaction. Partially the quality of service has a significant effect on customer satisfaction. Partially, the price has a significant effect on consumer satisfaction.

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Published

2022-09-12

How to Cite

Hermawan, J., Pauzy , D. M., & Lestari , S. P. . (2022). The Effect Of Quality Of Service And Prices On Consumer Satisfaction At Klontongan Iyos Kawalu Shop, Tasikmalaya City. Journal of Indonesian Management, 2(3), 815–826. https://doi.org/10.53697/jim.v2i3.939