Influence Of Product Quality, Product Design And Promotion On Purchasing Decisions

Fawzia Pratama Putra Herlambang; Rita Tri  Yusnita; Ari  Arisman

doi:10.53697/jim.v2i3.950

Authors

Fawzia Pratama Putra Herlambang Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis Universitas Perjuangan Tasikmalaya
Rita Tri Yusnita Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Perjuangan Tasikmalaya
Ari Arisman Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Perjuangan Tasikmalaya

DOI:

https://doi.org/10.53697/jim.v2i3.950

Keywords:

Community Satisfaction Index, Land and Building Tax

Abstract

This study aims to determine the simultaneous and partial influence of product quality, product design and promotion on purchasing decisions on the Karangnunggal Tasikmalya Fashion Mandate. The research method used in this study is a descriptive method of analysis with a survey approach. The population studied was 100 respondents. The data collected is in the form of secondary and primary data. Data analysis in this study used Multiple Regression Analysis using SPSS software version 26. The results showed that product quality, product design and promotion simultaneously influenced the purchasing decision of Amanah Mode Karangnunggal Tasikmalya. Product quality partially has an insignificant effect on the Purchasing Decision of the Karangnunggal Tasikmalya Fashion Amanah. Product design partially has a significant effect on the Purchasing Decision in the Karangnunggal Tasikmalya Fashion Mandate. The promotion partially had an insignificant effect on the purchasing decision on the Amanah Mode Karangnunggal Tasikmalya.