Influence Of Branding And Location On RPM Shop Purchase Decision

Nurwahyuni Rizkiani; Ari  Arisman; Suci Putri  Lestari

doi:10.53697/jim.v2i3.972

Influence Of Branding And Location On RPM Shop Purchase Decision

Authors

Nurwahyuni Rizkiani Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis Universitas Perjuangan Tasikmalaya
Ari Arisman Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Perjuangan Tasikmalaya
Suci Putri Lestari Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Perjuangan Tasikmalaya

DOI:

https://doi.org/10.53697/jim.v2i3.972

Keywords:

Branding, Location On RPM Shop Purchase Decision

Abstract

This research aims to determine the simultaneous and partial influence of branding and location on RPM Shop purchasing decisions. The research methods used in this research descriptive method of analysis with a case study approach. The population studied was 100 respondents. The data collected is secondary and primary data. The data analysis in this study used Multiple Regression Analysis using SPSS software version 26. The results showed that branding and location simultaneously influenced the decision to buy RPM Shop Karangnunggal. Branding partially influenced the decision to purchase RPM ShopKarangnunggal. Location partially affects the decision to purchase RPM Shop Karangnunggal

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Published

2022-09-30

How to Cite

Rizkiani, N., Arisman , A. ., & Lestari , S. P. . (2022). Influence Of Branding And Location On RPM Shop Purchase Decision . Journal of Indonesian Management, 2(3), 961–972. https://doi.org/10.53697/jim.v2i3.972