Vol. 6 No. 1 (2026): March

View Vol. 6 No. 1 (2026): March
DOI: https://doi.org/10.53697/jim.v6i1
Published: 2026-03-09

Articles

  • Pengaruh Brand Love terhadap Brand Loyalty melalui Self-Esteem dan Susceptibility to Normative Influence sebagai Variabel Intervening pada Konsumen iPhone di Yogyakarta

    Muhammad Kaisar Giartomo Putro
    11

  • The Effect of Employee Attachment and Voice Behavior on Employee Performance through Employee Job Satisfaction as an Intervening Variable at the Branch Office of PT. Bank Sumut in Binjai City

    Said Farhan Sulaiman, Yeni Absah, Beby Karina Fawzeea Sembiring
    8

  • A Systematic Literature Review on Competitive Advantage, Market-Based Resources, and The Development Of A General Theory Of Marketing

    Fachri Afif, Abror, Vidyarini Dwita, Yunia Wardi
    1-20

  • Shaping the entrepreneurial mindset: Exploring effect of Self-Reflection and Lifelong learning: The mediating role of Self-Efficacy – A Survey Study

    Yousif Riyadh Mahmood
    22