Strategi Komunikasi Bisnis untuk Menghadapi Perbedaan Budaya

Ni Noviari; Naufal Ilham; Sepriyani; Ibrahim Besar

doi:10.53697/iso.v4i2.1907

Authors

Ni Luh Ayu Noviari Universitas Lampung
Naufal Fallah Ilham Universitas Lampung
Sepriyani Universitas Lampung
Ibrahim Besar Universitas Lampung

DOI:

https://doi.org/10.53697/iso.v4i2.1907

Keywords:

Komunikasi Lintas Budaya, Strategi Bisnis, Globalisasi

Abstract

Dalam era globalisasi yang semakin terintegrasi, perusahaan menghadapi tantangan komunikasi lintas budaya yang kompleks. Penelitian ini mengidentifikasi pentingnya strategi komunikasi bisnis yang efektif untuk menjembatani perbedaan budaya yang sering kali menjadi penyebab kesalahpahaman dalam hubungan bisnis internasional. Dengan menggunakan metode kualitatif, data dikumpulkan melalui wawancara mendalam dan observasi partisipatif di lingkungan kerja multikultural. Hasil penelitian menunjukkan bahwa pemahaman mendalam tentang karakteristik budaya lokal, gaya komunikasi, serta nilai-nilai sosial sangat penting untuk mencapai komunikasi yang efektif. Perusahaan yang mampu beradaptasi dengan gaya komunikasi lokal, baik verbal maupun non-verbal, memiliki peluang lebih besar untuk menjalin hubungan bisnis yang kuat dan menghindari konflik. Selain itu, pelatihan lintas budaya dan penggunaan mediator budaya menjadi strategi penting dalam memfasilitasi komunikasi yang produktif. Penelitian ini menyarankan agar perusahaan mengembangkan strategi komunikasi lintas budaya yang lebih proaktif dan beradaptasi dengan kebutuhan pasar internasional untuk meningkatkan keberhasilan jangka panjang.

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