Drama Korea sebagai Agen Difusi Budaya Global di Kalangan Mahasiswa: Studi Literatur

Arlina Aulia; Muhammad Fathir; Puja Prasetiawan; Indah Rahmawati; Eko Purwanto

doi:10.53697/iso.v6i2.4135

Authors

Arlina Aulia Universitas Muhammadiyah Tangerang
Muhammad Fathir Universitas Muhammadiyah Tangerang
Puja Prasetiawan Universitas Muhammadiyah Tangerang
Indah Rahmawati Universitas Muhammadiyah Tangerang
Eko Purwanto Universitas Muhammadiyah Tangerang

DOI:

https://doi.org/10.53697/iso.v6i2.4135

Keywords:

Drama Korea, Difusi Budaya, Mahasiswa, Media Sosial, Literasi Media

Abstract

Penelitian ini bertujuan untuk menganalisis peran drama Korea sebagai sarana difusi budaya global di kalangan mahasiswa pada era digital. Meningkatnya popularitas drama Korea tidak hanya menjadikannya sebagai hiburan semata, tetapi juga sebagai media penyebaran nilai, norma, serta gaya hidup Korea Selatan melalui platform streaming dan media sosial. Metode yang digunakan adalah studi literatur dengan menelaah berbagai sumber ilmiah yang berkaitan dengan globalisasi budaya, Korean Wave, dan pola konsumsi media di kalangan mahasiswa. Hasil temuan menunjukkan bahwa mahasiswa berperan sebagai konsumen sekaligus penyebar konten, sehingga mempercepat difusi budaya. Dampaknya terlihat pada perubahan pola komunikasi, minat terhadap bahasa Korea, serta gaya hidup. Namun, pengaruh tersebut juga berpotensi menggeser nilai budaya lokal, sehingga diperlukan literasi media agar mahasiswa tetap kritis dan selektif.

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