Vol. 5 No. 2 (2025): June

Articles

• Metaverse Marketing: Exploring New Frontiers for Brand Engagement and Consumer Experience

  Fachri Afif, Perengki Susanto

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  Abstract views: 78 times | Downloads: 22 times | DOI: https://doi.org/10.53697/jim.v5i2.2423

• Analisis Prosedur Penagihan Passenger Service Charge On Ticket dalam Penerbangan Domestik di PT Angkasa Pura Indonesia Kantor Cabang Bandara Adi Soemarmo

  Saskia Pinandhita Widyahadi, Irsyadul Ibad

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  Abstract views: 107 times | Downloads: 37 times | DOI: https://doi.org/10.53697/jim.v5i2.2406

• Pengaruh Penggunaan Human Resource Information System (HRIS) Terhadap Kinerja Pegawai dengan Job Involvement Sebagai Variabel Mediasi (Studi Kasus Badan Kepegawaian Pendidikan dan Pelatihan Kota Semarang)

  Nanik Iriyanti, Noni Setyorini, Noventia Karina Putri

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  Abstract views: 105 times | Downloads: 60 times | DOI: https://doi.org/10.53697/jim.v5i2.2439

• Blockchain for Marketing Transparency and Trust: Applications in Supply Chain and Customer Loyalty Programs

  Fachri Afif, Perengki Susanto

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  Abstract views: 78 times | Downloads: 37 times | DOI: https://doi.org/10.53697/jim.v5i2.2422

• Strategi Inovatif UMKM Askha Jaya dalam Pemasaran Oleh-Oleh Khas Lampung: Pendekatan SWOT dan Studi Komparatif

  Dorotti E Marpaung; Helena Evi Virginia, Rindi May Hastuti, Vanessa Amalia, Anisyha Putri Syahrani

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  Abstract views: 11 times | Downloads: 4 times | DOI: https://doi.org/10.53697/jim.v5i2.2658