Strategi Jurnalisme Viral Whiteboard Journal dalam Isu Politik Melalui Logika Media Sosial
DOI:
https://doi.org/10.53697/iso.v6i2.3961Keywords:
Universitas Padjadjaran, Logika Media Sosial, Meme PolitikAbstract
Penelitian ini bertujuan untuk menganalisis strategi adaptasi media alternatif melalui penggunaan format meme dalam mengkomunikasikan isu politik. Dengan menggunakan studi kasus pada akun Instagram @whiteboardjournal, penelitian ini membedah fenomena jurnalisme viral dengan mengintegrasikan kerangka Teori Social Media Logic (Van Dijck & Poell, 2013), serta lima dimensi logika jurnalisme media sosial Hermida dan Mellado (2020). Metode yang digunakan adalah kualitatif deskriptif dengan teknik analisis data melalui observasi digital terhadap unggahan bertema politik selama periode satu tahun kepengurusan Kabinet Merah Putih (20 Oktober 2024 - 20 Oktober 2025). Temuan penelitian menunjukkan bahwa Whiteboard Journal menerapkan hibridisasi konvensi genre, estetika visual, serta strategi retoris satir dan humor untuk menyesuaikan diri dengan algoritma platform. Data keterlibatan menunjukkan bahwa konten bermuatan emosional dan urgensi publik memiliki tingkat keterbalikan (shareability) yang lebih tinggi dibanding konten informatif. Penelitian ini menyimpulkan bahwa meme merupakan bentuk reartikulasi praktik jurnalistik yang mampu menjalankan fungsi pengawasan sosial melalui format budaya internet tanpa mengabaikan substansi informasi.
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